Branding… Choosing a name for your startup 29 Feb 2012 Through my marketing career I have helped companies name themselves and their products. Each journey is unique, sometimes it is quick and sometimes not, it should not be rushed. More…
Culture… Reflection on TEDx Vancouver 14 Nov 201123 Nov 2011 Did I learn anything? Yes. Was it a good crowd of people? Most definitely. Would you recommend it to friends? Yes. Were there ideas to spread? Absolutely. The theme of TEDx Vancouver was “Frontier”…
Branding… Your recruitment system maybe losing you paying customers and damaging your brand 6 Sep 201122 May 2012 Your brand is the COMPLETE experience, every interaction, anything that can change motivation and/or attitudes, with your company. This can include the consuming of your product and service, repair, suppliers…
Culture… Thoughts on the cultural evolution 23 Aug 201128 Jun 2023 Here are some of my thoughts on the future of culture and identity. Language will evolve I believe the barrier of language will disappear and it will become more of…
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