Branding… Choosing a name for your startup 29 Feb 2012 Through my marketing career I have helped companies name themselves and their products. Each journey is unique, sometimes it is quick and sometimes not, it should not be rushed. More…
Branding… Your recruitment system maybe losing you paying customers and damaging your brand 6 Sep 201122 May 2012 Your brand is the COMPLETE experience, every interaction, anything that can change motivation and/or attitudes, with your company. This can include the consuming of your product and service, repair, suppliers…
Branding… Branding for Tech Startups 26 Aug 201120 Sep 2011 A lot of people seem to believe that a brand is about advertising. That it is merely corporate identity, the name, and the logo, the colours used. So here is…
Eric Brooke's Blog 