Design… Good books to read if you want to create a web startup 27 Jun 20121 Dec 2014 These are books that have made a difference to my thinking. I have read them all. They are not all perfect but sometimes we learn lessons from imperfection as well.…
Branding… Choosing a name for your startup 29 Feb 2012 Through my marketing career I have helped companies name themselves and their products. Each journey is unique, sometimes it is quick and sometimes not, it should not be rushed. More…
Communcation… A cold startup weekend in Seattle – The rise of the designer 18 Jan 201221 Feb 2019 After Vancouver Startup weekend, I pretty much decided to head to the next Seattle event. Mujtaba Badat @MujtabaBadat (he presented Duke Nuke - one of the winners) and I became…
Branding… Your recruitment system maybe losing you paying customers and damaging your brand 6 Sep 201122 May 2012 Your brand is the COMPLETE experience, every interaction, anything that can change motivation and/or attitudes, with your company. This can include the consuming of your product and service, repair, suppliers…
Communcation… Why should I be your next CMO/VP Marketing 1 Sep 2011 Dear CEO, There are Marketers who are marketers… then there are Marketers that are techies, entrepreneurs, educators, leaders, community-builders… and marketers. I’m not your average Marketing VP: I’m a Marketing…
Branding… Branding for Tech Startups 26 Aug 201120 Sep 2011 A lot of people seem to believe that a brand is about advertising. That it is merely corporate identity, the name, and the logo, the colours used. So here is…
Communcation… Abstract vs Concrete 24 Aug 201124 Aug 2011 I think abstract is dead and concrete is in. I am biased its my style, I am a survivalist, if I could build a shelter to protect me from the…
Future… One platform to rule them all.. 8 Jun 201126 Sep 2013 I often hear no one can beat facebook as a social network or linkedin for professional networking or twitter for short messages. I hear it from individuals who are either risk…
Human… Transparency & Consistency 11 Jun 201015 Jun 2010 The world is becoming far more transparent for those who are curious enough and the ability to scrutinise anything is becoming easier. Some think it is limited to politics and…
Marketing… The end for propaganda marketing and the era of dialogue marketing 7 Jun 201012 Jun 2010 There are many who will claim that social marketing is the future, some will claim it is the now. I believe that being social is part of the human condition…
Eric Brooke's Blog 